Best Practice: Find the Customer by Phone Number
Ask, “What is the best phone number for your account?” and search that number before trying the customer’s name.
Why phone-first works
- Names are easily misspelled or may have several variations.
- Several customers may share a similar name.
- A phone number usually identifies the intended record faster.
- Using the existing profile keeps purchase history, loyalty, notes, and contact details together.
- Click the customer search area.
- Enter the phone number.
- Compare the returned name and phone number with the customer.
- Select the correct record.
Do not create a duplicate profile until you have searched the full phone number.
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